All natural? Don’t believe the hype

(WSJ graphic)
The Wall Street Journal weighs in this morning with a story about possibly dubious claims on food packaging that proclaim they are “all natural.” Lawyers are taking aim at some products that lawyers say make false claims.
For it’s part, the FDA says it has better things to do with its time. The story says:
“A spokeswoman for the FDA, Siobhan DeLancey, acknowledged the agency has punted on defining “natural,” but defended its approach.
“With the few precious dollars the FDA has, we largely choose to focus on topics that affect public safety,” she told the WSJ. “The ‘natural’ issue doesn’t. That’s not to say it’s not important, but we frankly have more pressing things to deal with.”